Serving Customers

One of the most important things to most customers is customer service. And how do users rate customer service? Typically, by two criteria – the speed at which results are achieved and how satisfactory the results were. You can look at review websites for any product or service and see people complaining about one or the other. As consumers, we want what we want, and we want it now! Of course, there’s nothing wrong with that – capitalism encourages such a model.

But here’s the problem I see in my business – consumers who want something, but won’t communicate what it is they want. Or consumers who are quick to complain about an issue but won’t provide the information to resolve that issue. I have customers who will send me an email about an problem wanting it immediately fixed. But when I send email after email to gather more information, they are ignored. Then, the customer sends me another message asking if their problem is fixed. I have software customers who will report a high priority bug, but won’t tell me how to reproduce it and ignore emails from the ticket tracking systems.

Fortunately, the resolution to the problem is simple: If you want excellent service from the companies you work with, be prepared to offer excellent service to those companies when they are trying to resolve your problem. Otherwise, you only get out what you put in – and that’s not the fault of the company servicing your problem!


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