As a US based tech company, if someone were to ask which language we would use to be able to communicate with the most people around the world, “English” would probably be the expected answer. While English is second only to Mandarin Chinese (the most spoken language in the world), communicating nonverbally through science, technology, engineering, and mathematics (STEM) would serve as a more universally effective method. Regardless of whether the person on the other end of the conversation can speak the same language, anyone can relate through numbers.
In business, numbers are considerably more important. From margins to revenue and analytics, companies live and die by their numbers. Some of my favorite businesses have closed, not due to a lack of quality in their product or service, but because they failed to understand how to properly manage and utilize numbers. Sadly enough, companies with millions of dollars in revenue can still have little to no profit. Likewise, companies can often easily fail to deliver on the value proposition of their product or service.
As I continue to help Talixa develop and grow through refining our business processes and my own social media processes (specifically twitter for the time being), I constantly am looking to see what the numbers can tell me. Experimenting is one of the best ways to learn, because it leads to a wider range of experience. Individuals, businesses, and organizations can develop and grow simply by taking action upon an understanding that numbers are a priority.
Looking for advice based on anything I’ve said? I’m happy to give it, free of charge. Reach out using any of these methods:
DM Talixa on Twitter: twitter.com/TalixaSoftware
Message Nick on LinkedIn: linkedin.com/in/nick-gordon
Email Nick: firstname.lastname@example.org