Know Your Numbers

As a US based tech company, if someone were to ask which language we would use to be able to communicate with the most people around the world, “English” would probably be the expected answer. While English is second only to Mandarin Chinese (the most spoken language in the world), communicating nonverbally through science, technology, engineering, and mathematics (STEM) would serve as a more universally effective method. Regardless of whether the person on the other end of the conversation can speak the same language, anyone can relate through numbers.

In business, numbers are considerably more important. From margins to revenue and analytics, companies live and die by their numbers. Some of my favorite businesses have closed, not due to a lack of quality in their product or service, but because they failed to understand how to properly manage and utilize numbers. Sadly enough, companies with millions of dollars in revenue can still have little to no profit. Likewise, companies can often easily fail to deliver on the value proposition of their product or service.

As I continue to help Talixa develop and grow through refining our business processes and my own social media processes (specifically twitter for the time being), I constantly am looking to see what the numbers can tell me. Experimenting is one of the best ways to learn, because it leads to a wider range of experience. Individuals, businesses, and organizations can develop and grow simply by taking action upon an understanding that numbers are a priority.

Looking for advice based on anything I’ve said? I’m happy to give it, free of charge. Reach out using any of these methods:

DM Talixa on Twitter: twitter.com/TalixaSoftware
Message Nick on LinkedIn: linkedin.com/in/nick-gordon
Email Nick: nick@talixa.com

Contagious Generosity

Social experiments are rather interesting. Looking back at my high school senior project from a number of years ago, I had almost finished preparing a research presentation about how collaboration, gratitude, and generosity are integral to the success of individuals, businesses, and organizations. As I stared at my screen, however, I felt as though something was missing. While the research was both accurate and interesting to me, I had my doubts that anybody else would care. Why would they? After finding out that I would be one of the first presenters, I quickly devised a plan that involved some scheming and a trip to the store.

From the start of my presentation, the other students could see that I brought a few shopping bags full of something, and it caught their attention. When the time came I unveiled the great mystery and passed around several different bags of candy to different groups of students. To go along with the candy were some very specific instructions. I not only gave each group the option to do with their candy as they pleased but also informed them that groups would go one at a time.

The first and last groups were the most interesting to watch, because the first group had the opportunity to set the trend of sharing their candy, while the last group had complete freedom to keep their own candy in addition to what was shared with them. Everyone willingly shared, and they ended up with a better variety of candies than they started with. As others presented in the following weeks, quite a number of them brought in more candy as well. I was pleased that a simple activity caused my presentation to become more memorable and effective.

In applying these principles to helping businesses develop and grow, I can’t help but relate this experience to what I see with Talixa. We hire people who offer something unique in certain areas and constantly fill in our gaps. The company has grown by focusing on serving others to the best of our ability, while delivering maximum value and doing the job the right way the first time. Our team has proven time and time again that our services greatly exceed the minimum requirements. I urge you to start implementing new ways to reach more people with your generosity, and prepare to watch your business grow.

New Year New Me?

After Christmas each year, many people begin a process of introspection in order to help determine their New Year’s resolution. While resolutions generally aim to improve oneself or a particular aspect of life, few actually survive very long. In my own experience, the promise of change on New Year’s Day was more of a novelty than something that I truly considered and took seriously. In all honesty, thinking about becoming a better person is vastly more fun than actually taking action to make it happen.

Regardless, most people admit that they do, in fact, want to improve in certain areas. My greatest criticism of New Year’s resolutions and phrases like “new year new me” comes out of the premise that in order to effectively develop and grow, people need to constantly focus and reevaluate. Quite frankly, bringing others along into the process to create a feedback loop and accountability serves an essential purpose as well. When change is important enough, it should be implemented immediately rather than wait around for the first of January. Further, if a person needs a holiday to change, then how genuine is that desire?

With that being said, if you have been thinking about how to change going into the new year, might I suggest that you start now, instead of waiting for Tuesday to roll around. Whether you want to make changes to improve your health, family, work, or something else, be mindful of why you really want to change, how you plan to get there, and what consequences will result from your success. Every morning presents a new opportunity to become someone different than you saw in the mirror yesterday. Be encouraged, and feel free to save and return to this article to refocus throughout the year.

Opportunity Awaits

Timing is everything, and managing time properly is extremely important as well. Tim Ferriss might say it best, “If you don’t have time, you don’t have priorities.” Assuming people read the big letters that make up the title of this content, they may be asking “Why all this talk about time and timing instead of opportunity?” The simple answer becomes quite clear by taking a look at the second word: Opportunity AWAITS.

Now take a moment to think of some opportunities that impact life. Whether it’s a first date, a new job, or a college acceptance letter, these opportunities, regardless of magnitude, contribute to the direction of a person’s life. Smaller opportunities can lead to greater opportunities, and over a short period of time, life can radically change. While it’s impossible to anticipate every opportunity, people can prepare to capitalize on any opportunity, good or bad.

As a company, our preparation is critical to the success of both our clients and our business. We know that success does not happen by accident, yet we also do our best to put the needs of others above our own. In reality, we understand that the value of education far outweighs a pushy sales pitch, so we spend our time and money educating ourselves and others who express interest in who we are and what we do. In doing so, we hope that the friends we meet along the way appreciate what we do for them and help spread the word.

If you have interest in learning more about why we continue to work with new businesses to develop and grow, simply click on the “Contact” tab and choose your preferred method. Opportunity awaits!

Limit[ed/less]

Over time, there is an infinitely small likelihood that I would be capable of talking about this blog individually to everyone who will ever be interested and invested in the content. As more content meets more people, time would inevitably run out. Fortunately, with the help of technology, here we are. The limitations of the internet are not the same as the limitations of my mouth, and building upon this foundation brings some game changing ideas.

While the internet provides much better potential to reach more eyes and ears, nobody wants to give up the benefits of using their mouth to speak. Nobody wants to upload their entire life to YouTube either. If humanity would become incapable of speaking, however, the way we think about even the smallest aspects of everyday life would change, similar to how the internet has impacted how we interact with the world. This leads into what we can learn  and apply to tech and business.

Regardless of individual circumstances, people have areas where they are presumably limited more or less than others. For instance, the fact that I am 6’4″ implies that my height is much less limited than most. But how would things change if we alter the conditions? You might be pleasantly surprised at the result if you consider questions like this in a variety of circumstances.

When applying this thinking to finances and business growth, the effect becomes clear. Say a business operates on $200,000 per year. What would be done differently (and why?) if the business had an annual operating budget of $100,000? How about $400,000? Putting businesses into these hypothetical situations will inevitably help foster a mindset of growth by overcoming presumed limitations in a practical way.

Circumstances will certainly change over time, for better or worse. By asking these questions now, you can gain a better understanding of why you might choose to take one course of action over another. Hopefully this entire process will help you more adequately prepare for your next big decision. After all, with preparation and execution people develop and grow.

“Best” Sales Tactic

As someone with a B.S. in Business Administration, I can say with confidence that most people with a considerable level of business education and experience would argue the importance of a top notch sales person. While sales is an incredibly important role to fill, I would suggest a more practical and important focus, particularly for small businesses. Investing available resources into ensuring the highest quality of a relevant product or service often yields far greater returns than overemphasizing hiring for a sales position and shifting the focus from what’s most important, creating value.

Rather than finding the “best” salesperson, why not concentrate on being the best at what you do by a considerable margin? Quality sells, and more importantly, paying attention to the issues that are relevant to clients and consumers will take your business to the next level. Too many times business owners fail to prioritize their endeavors properly, prohibiting optimal growth both short-term and long term.

How can your business implement this advice? Perhaps you were planning to hire too early. Nobody knows your own business better than you. Focusing more intentionally on bringing your best to the table will, in turn, yield a substantially better product or service allowing your business’ competitive advantage to sell itself.

Navigating the Unknown

Difficulties often come alongside making important decisions pertaining to business, profession, and life. While some choices can be made with ease and peace of mind due to their simplistic nature, others demand more time and attention, and rightly so. Every person has twenty four hours to spend each day, which is one of the most fascinating and terrifying aspects of constantly receiving new meaningful opportunities. We can say yes to good opportunities, even great ones… until we can’t.

These more complex decisions commonly occur when people exceed their presumed capacity to put more on their plate, because the resulting consequences inevitably alter day to day life. This is one of the reasons why I place such a high value on flexibility. In our humanity, we cannot fully know, understand, or control everything that will happen over the course of any given day, week, month, or year. As such, we need to readily make room for the unknown, carefully evaluating and reevaluating how we spend our time, energy, and resources.

If you find yourself in this position in life, don’t worry; you’re doing something right! Do everything in your power to hold on to the amazing things you have managed to accomplish, while remaining open to new opportunities that will help you continue to develop and grow.

On the other hand, if you still have plenty of room on your plate, don’t be afraid to pursue new endeavors. There are people out there who NEED your gifts. We can always accomplish more today than yesterday, and we can manage more tomorrow than we managed today… until we can’t.

Competent Investing

Regardless of social or economic status, as human beings we have the ability to invest our time, energy, and resources into a wide range of opportunities. Whether we invest in people, projects, or something else, there exists a responsibility and an importance in exercising reason and assessing our own competence beforehand. Using a bit of common sense, this should go without saying, though emotions can often cause people to overlook sound logic in many circumstances.

While this may seem obvious, people should address and assess competence when investing so that they can be prepared for various outcomes in light of uncertainty. Take cryptocurrency as an example. About a year ago, cryptocurrency news stories were finally flooding the mass media. Everyday people heard stories of investors who gloated a twenty fold (or more) return on their initial investment. Without understanding much of the history of cryptocurrency or its benefits and flaws, people started investing their life savings, mortgaging homes, and other unthinkable decisions based simply on their fear of missing out. Absolute mania.

In all honesty, a case could be made that these same people backed out on their investments when the market took a rough turn. In most instances, our investments fluctuate, growing sometimes and shrinking others. The difference between investing in stocks versus cryptocurrency, however, is that cryptocurrency investing is much more volatile. An increase or decrease of ten percent in a matter of hours is fairly common, whereas with stocks, it generally would take months, even years to see a price change that significant.

The reason I write about this topic today is not to influence anyone to invest or pull their investments from cryptocurrency. Rather, I simply hope to help people sincerely think about why they choose to invest or not invest. What do we value most in life? Do our investments align with these values? If not, it begs the question of whether or not we are acting as good stewards of our influence. On this Thanksgiving Day, we should consider what we’re truly grateful for. After we’ve done that, there’s only one thing left to do. Appreciate it.

Progress, Reflection, and Refocus

Over a year has passed since I started working with Talixa. When I look at how far the company has come, I feel a need to take a step back and reflect on the progress and positive change taking place. From the outset, I have maintained a bold confidence in Tom’s ability, both as owner and chief engineer, to consistently deliver top-notch service and capitalize on key relationships. These have helped to build a foundation upon which the company will develop and grow, though we only continue to grow after helping our clients do the same.

At the beginning of this year, I transitioned to take on a new role as business strategist for the company. While I won’t get into the specifics regarding our goals and ambitions, we quickly realized that Talixa was growing much faster than anticipated. I can’t stress enough how Tom’s hard work and dedication to the Talixa team contributed to the company’s continued success. With work pouring in, the company went from part-time to full-time, and “Team Talixa” has since tripled.

With that being said, we did suspect that businesses in our community had an unmet demand for quality software (and other tech-related) services. One of the challenges, however, has been keeping up with all of the opportunities that arise. I am personally blown away by how often I hear about good news and new projects when getting company updates from Tom. With exciting week after exciting week, the need to refocus and set the bar higher became apparent much earlier than expected. This resulted in redefining roles and goals, since along with meeting goals come new challenges for new endeavors.

A year has come and gone along with its challenges, and a new year is approaching with a new set of mountains to climb. For those of you who read these articles through the end, thanks for being a part of our journey. As you look back, refocus, and look forward, please don’t forget to think of us. After all, we’ll be thinking of you.

Exponential Growth

For entrepreneurs and business owners, trying to build something bigger than the individual poses one of the most challenging initial struggles a company can face. A brand is often represented by a figurehead, whether that be the owner, CEO, or majority shareholder. When the growth of the company is contingent on the amount of time an individual in this capacity can offer at an hourly rate, growth will by nature follow a specific linear pattern, before ultimately reaching a plateau.

In an effort to scale beyond this point, businesses can plan ahead to position and prepare themselves for the anticipated changes and challenges. Structuring the business model in such a way that money naturally flows into the business through multiple streams can create an ecosystem where each specific element supports other elements in different ways. In doing so, the business network can expand well beyond the individual, and the company can scale up to meet the goals necessary to attain sustainable growth and success.

While all of this sounds fantastic generally speaking, the task of specifically applying these principles to a business could seem daunting. Often, small business owners can fairly easily grasp the linear aspects of business growth. However, the road block often comes when the businesses are forced to think differently and realign their goals and focus. Sometimes the solution is both simple and effective. If your business has been struggling through a similar situation, I would strongly encourage you to take a look at your people. The people who are passionate about the work and mission of your company are the strongest agent of change for scalability. Take some time and consider their interests and skills, and invest in helping them find their best work!