What’s My Why?

A few weeks ago, I read Simon Sinek’s Start With Why. As I was reading, I was forced to ponder what my company’s purpose is. The simple answer is that my company exists to make money so that I can pay my bills. But that’s hardly very motivational – for me or for customers. No, I want my company to have a bigger purpose – I want my company to be transformational! What is my why? My company’s why is pretty simple – to make the world a better place. That’s a pretty lofty goal for a small software company. How can I possibly accomplish that? I can make the world a better place by accomplishing three things. First, Talixa will empower and enable customers to solve their business problems. This will enable them to better capitalize on their market which will, in turn, generate revenue and jobs. This improves the lives of people not only directly (through jobs) but also indirectly (through taxes generated for local government). Second, Talixa will work to improve the local community through creating jobs and developing tech leaders. Talixa is committed to hiring local resources and striving to develop the pool of local technology experts. We will work to support, grow, and train the next generation of technology leaders in the area. Third, Talixa is committed to improving the world through philanthropy. Talixa will work to support charitable organizations not only through financial donations, but also through serving and volunteering both locally and throughout the globe. We will encourage all those working with us to do the same.

So there you have it – the why for Talixa. Empower businesses, hire local, serve globally. If we can achieve these three things, we can have a small part in making the world a better place!

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