Impact of Social Media Bias

Scales

Since last year’s election, I have been substantially less involved with blogging and social media marketing. While we are all entitled to our political views, I will keep mine to myself and simply talk about how social media bias has negatively impacted social marketing.

Demographics

As a small business owner with an MBA, I am all too familiar with demographics. When I consider any marketing efforts, I have to consider who my primary market is and how I can reach them. For instance, marketing to children or teens would be ineffective for me as a software company. So, that means I have to ponder who does buy my services and how I can reach those markets. That also means knowing the demographics of my local area and their interests. While there are always outliers, I have determined that a sizable number of my customers are middle-aged or older white men with conservative political views. Of course, some of my customers are women or politically liberal – they just form the minority of my market in this area.

Reaching my Demographic

Once I’ve determined my demographic, the next step is to find ways to reach them. Newspapers are not likely to effectively market to millennials, for example. So I need to find the media used by my demographic. Of course, a substantial number of Americans are active on one or more social media platforms. Specifically, Facebook, LinkedIn, Twitter, and Instagram provide access to a substantial number of consumers of all demographics. These tools provide cheap advertising access to a large cross-section of Americans – in my demographic as well as other demographics I would like to attract to my business.

The Impact of Bias

Unfortunately, as last year progressed, there were more and more stories of political bias by the social media platforms. They felt it was their job to monitor political content and, ultimately, to deplatform people they did not agree with. Unfortunately, for those relying on social media for advertising, it meant that some demographics were substantially less present on social media. Or, worse yet, that those demographics had disengaged the platforms entirely. That means fewer people for me to market to and less desire to advertise or engage in social media.

Neutrality

Regardless of your political views, the neutrality of social media is essential not only for its viability as a marketing platform, but also for the long-term financial viability of any social media company. Alienating half of the population by politically-motivated censorship will do nothing but ensure the eventual demise of social media and will cause businesses to find alternative advertising means to reach their target demographic.

Conclusion

Whether you are a republican or democrat, if you’re involved in business you recognize the importance of advertising. Likewise, you are inevitably aware of conservative friends or political figures who have fled due to censorship. This must stop – not only because it discourages the open debate of ideas – but because it damages the platforms as well as the utility of social media marketing.

Attitude Matters

Bad Attitude

Anybody who has ever looked at job requirements for technical staff has probably noticed the huge number of skills required. This may include programming languages, hardware platforms, frameworks, protocols, or countless other technical specifications. However, what you will see far less often is interpersonal skills or attitude. In reality, these soft skills are typically far more valuable.

This week, I overheard an aspiring programmer discuss how he found it “mentally draining pretending to care about business needs our values”. I immediately jumped in to try to correct his errant thinking. As the discussion continued, he made it abundantly clear that he only cared about money. In fact, the only reason he was going to school for technology was to make money.

While many people chose their profession based on financial factors, money should never be the primary motivation. Why? Because study after study has found that money is a poor motivator of behavior. Instead, people motivated by the intrinsic characteristics of a job are far more successful. For example, as a programmer, I’m motivated by helping business transform their operations through technology and by the challenge of the problem. While a large number of the applications are, in themself, boring; solving complex problems and helping businesses grow is always exciting.

For the individual trying to find a job, learn to be motivated by the job instead of the money. Not only will it help you perform better, it will help you develop a more positive attitude.

In the end, most business owners would rather have a less technically competent individual with a positive attitude than a more skilled individual with a poor attitude. For the business, they can train the desired skills, but fixing a poor attitude is far more difficult.

Backups Are Not Optional

Drives

Recently, I visited a customer site for what seemed like a simple request – to update their Windows computer. However, in the end, the machine had to be reformatted. The customer was very worried that they would lose critical data on their system. That didn’t happen, but I was concerned that the customer wasn’t performing backups on what he considered to be critical operational data.

Today, failure to backup important data is not excusable. With the advent of cloud services as well as cheap data storage, customers have countless options for ensuring their data is always available. Regardless of the operating system or situation, everyone should be performing regular backups of critical information.

Backup Options

For Mac users, Apple’s Time Machine is the way to go. The gold standard for computer backups, Time Machine automatically backups up your entire system whenever a configured hard drive is connected to the computer. Not only is it easy to configure and implement, backups couldn’t be easier. During setup of a new Mac computer, simply plug in the Time Machine drive and the OS will take care of moving everything to a new system. It could not possibly be easier. Additionally, Apple’s iCloud drive is an incredibly cheap cloud-based backup option. The free iCloud storage allows up to 5 gigs while paid solutions start at only .99 cents per month.

Unfortunately, Windows users don’t have anything as nice as Time Machine. However, Microsoft’s OneDrive allows free storage of 5 gigs (like iCloud) and up to 1 TB for only $6.99 per month. With automatic syncing to the cloud, OneDrive can quickly – and easily – protect mission critical data.

In addition to the above, countless other options exist. Google Drive, a service similar to OneDrive or iCloud, allows 15 gigs of free storage. For developers, both BitBucket and GitHub provide off-site storage of source code. For your cell phone, Google Photos can backup every selfie you take so you never have to worry about losing the pictures on your phone.

Conclusion

In the end, it doesn’t really matter what service you use or how you do your backups. What matters is that you’re doing them. For me, as a business owner, the loss of my business data would be catastrophic. So, I have implemented various backups to preserve critical files. If my computer blows up today, I’ve got nothing to fear – I’ll be back up and running tomorrow.

If you are concerned about what would happen to your business in the event of a computer crash or catastrophic event, contact someone in your IT department. If you don’t have an IT department feel free to contact Talixa Software for assistance.

Master of Your Destiny

Workforce

As the economy begins to rebound from the COVID-19 pandemic, people are starting to go back to work. Unfortunately, it seems some sources are suggesting that companies have engaged in sexist behaviors by only bringing men back to work. Or have they? I asked both my wife and my daughter what they thought the reason for this apparent sexism may be and they both came to the same conclusion – women were likely staying at home to take care of their children. None of the articles I read came to this conclusion.

Shouldn’t we stomp out sexism whenever we find it? Absolutely. As my daughter enters the workforce with a STEM degree, I want her to have the same opportunities as men. As a business owner, I have a simple rule for the people I work with – they must be the most qualified people I can find. Note my lack of concern for race, gender, religious creed, etc.

Unfortunately, I see a bigger problem with the assumption that everyone is bigoted: it destroys the motivation of those who are the target of those prejudices. For instance, as women see articles about sexism in the workplace, they increasingly believe that everyone is out to get them. Likewise, the constant insistence of racism creates an environment where minorities believe they’re unable to get the job. This causes those individuals to put in less effort or even give up. After all, if the system is rigged against a person, why would they bother to try?

These notions of sexism and racism end up becoming a self-fulfilling prophecy. People give up, we see a less diverse workforce, and then point out the racial/gender makeup of the workforce to prove our conclusion.

What Do I Tell My Daughter?

When I talk to my daughter about sexism, I tell her that she is in control of her own destiny and can accomplish anything she wants to do. I tell her to ignore the reports of widespread bias and instead work hard to achieve her goals. I tell her that when she falls for the narrative that women are at a disadvantage in the workplace, she becomes the victim and is unable to achieve her goals.

Conclusion

While I have witnessed sexism in the workplace, I reject the notion that women are systematically oppressed. I believe that women are just as capable as men, and that when they begin to see themself as the victim they kill their own upward mobility through the paralysis of fear. Most importantly, I reject the politics of division and believe we all end up better when we bring the best people together – regardless of race, gender, or any other meaningless classifier.

Business Continuity

The Road Ahead

During the last several months, we have seen unprecedented damage to businesses. Every single day, we see more reports of closures and bankruptcies. Yet, among all the carnage, we see some businesses that managed to thrive. What was it that allowed these businesses to perform so well during this time? Business Continuity Planning.

Of course, some businesses – like grocers and stores with other necessities – were less impacted by the virus. And others, such as hair stylists and nail salons, are utterly unable to perform their job without close contact. But in between those two lie a large number of businesses. In those businesses, the winners were those with business continuity plans that included technology.

As businesses closed down in Pennsylvania, one of the first stores inundated with business was BestBuy. Within short order, all of their computers and laptops were gone. Why? Because businesses were equipping their employees to work from home. Businesses with the ability to setup an online store quickly found they had to. But the biggest winners were those who already had the technology in place. Those businesses were already able to function remotely and their staff had done so before with work from home policies or as a necessary part of their business travel.

Recommendations

How can you be better prepared next time? Here are some technology recommendations for businesses to ensure they’re in a better position next time.

First, find a technology for remote communications. Zoom has been heavily mentioned during the past few months, but dozens of other options exist. As a software company, I like Slack. Others like Google Hangouts. Whatever your choice, make sure your staff is familiar with it.

Second, setup your office for remote access. This can be as simple as a service such as GoToMyPC.com or as detailed as a VPN setup. Whatever it is, make sure all your staff is able to access all necessary systems from outside the office.

Third, invest in cloud technologies. Whether they are off-the-shelf or custom solutions, get as much as you can outside your network so that those systems are easily accessible by your remote workforce.

Fourth, examine relative mobile technologies. Many cloud solutions have mobile apps, and many other work functions can be performed on tablets or phones. This will allow greater availability of your team regardless of where they are – at home or on the road.

Conclusion

Hopefully, this is a black swan event that does not occur again within our lifetime. But even if it doesn’t, you may be impacted by natural disaster, fire, or other extraordinary events that have the same impact – difficulty performing business function. Put the tools into place today so you are better able to handle the next disaster.

If your business needs help with custom cloud or mobile solutions, please reach out to us. We can create solutions for small business or large enterprise. Then, you can sleep easy knowing your business will continue regardless of what goes on around you!

Financial Planning

Money

The unprecedented impact of the Coronavirus will certainly be the subject of countless articles during the following decade. After all, there’s much to be learned from this event in a variety of fields. Economists, epidemiologists, lawyers, and business owners will all approach the subject from a different angle. Undoubtedly, many of those conversations will involve financial planning and economic impact.

As I look at the nation, after over a month of lockdown, the most obvious thing I see is the lack of sound financial planning. From the individual to the federal government, this event has exposed a gaping hole in our ability to plan for disasters. Of course, it’s easy to say that nobody could have predicted a pandemic – so how could we prepare? But countless disasters happen every single year. Earthquakes, floods, hurricanes, tornados, winter weather, and extreme cold are common events that could easily bring harm to a business or family.

Furthermore, sound financial planning has always said you should have six months cash on hand. That’s wise advice for individual, corporate, and government financial planning. Yet, within a week of the lockdowns, people were lining up at food banks across the nation. Surely businesses would be better prepared. Right? Sadly not. Within short order, the government opened loan programs to keep businesses from failing. Even worse, the government itself was unprepared and an extra 2 trillion dollars was added to an already unsustainable national debt to deal with the virus.

From one end of our nation to the other, nobody had any money in the bank to weather a week long storm – let alone a months long shutdown. And, sadly, I think we’ll see innumerable businesses lost in the fallout of this national disaster.

How can we – the business community better deal with these kinds of events in the future? First, we obviously need to ensure that we have adequate cash on hand to continue to meet our financial obligations even if we are unable to conduct business. Second, we need to find creative ways to operate our businesses using eCommerce, cloud systems, or other technologies that can operate even during a disaster. Third, we need to encourage everyone – at all levels – to put money back for a rainy day. We may not see another plague in our lifetime, but we will undoubtedly see other disasters.

Marketing 3.0

Marketing

In the early days of marketing, companies relied on print, and broadcast media. Newspapers, magazines, television, and radio provided advertising solutions for everyone. Then came the internet. During the last decade, we’ve seen marketing rapidly move to things like Google AdWords as well as social media. Today, people make heavy use of Facebook, Twitter, and Instagram to push their brand. Through both paid advertising as well as providing content, social media is now a major player in the marketing realm.

Unfortunately, however, this seems to be changing faster than many would like to admin. Facebook’s user base is dwindling, and Twitter is typically only used by people looking for information within a niche market – such as music or tech. Worse yet, LinkedIn – once a place for professional networks – is becoming the venue of choice for advertising. Initially, I embraced the use of LinkedIn to advertise my services to local businesses. Unfortunately, over the last year, I have been increasingly bombarded with connection requests from people who simply want to sell me products. Now, I am increasingly reluctant to connect with people I don’t know. I look for where the individual is located, and if it’s outside the US, I reject the connection. I’ve removed individuals who acted as spammers. None of this is new, of course, I’ve talked about it before (Social Media Etiquette and Sleazy LinkedIn Users).

Now, I am left to wonder where the next phase in advertising will take us. I assume others are having the same experiences, and are wondering the same thing. Mobile advertising seems to be good, but only if you’re selling games. Advertising on digital audio services such as Pandora or Spotify are great – if you’ve got the budget. I have to assume that other’s are having the same experiences I am, and so these methods are becoming less useful. I think we are on the brink of a massive shift in marketing, but I’m not sure what it will be. But whatever it is, I hope it’s less spammy than what people are doing now.

Local Hack Day 2019

Learning

In December, I once again spoke at the South Hills School of Business and Technology for their Local Hack Day. I shared some of the lessons I learned throughout the year, and would like to share them here on my blog as well.

Team Members

Throughout the year, I encounter people who would like some development work on the side. They may be experienced developers looking for additional work, recently graduated noobs, or people just trying to find a place to start on their software engineering journey. As a small business, I don’t have the bandwidth to take them all on. But when I see potential, I try to see if I can plug them in. This year, I learned three valuable lessons about staff. First, inspect what you expect. Just because someone says they possess a particular skill does not mean they actually do. Finding this out late in the game can be very costly. Second, I would encourage noobs to check their attitude at the door. If you’re just starting out, don’t assume you know more than me. You don’t. Third, friends don’t always make great team members. They may be great to hang out with, but mixing personal and professional relationships can be dangerous.

Customer Relations

As a software engineer, learning to deal with customers is a new challenge for me. This year, I learned the value of contracts. While I have always preferred to do business with a handshake, I’ve learned that customers may not always think the same. Without a contract, you have no recourse when your customer relationship goes south. On the flip side, when you do have a signed contract, treat your customer like the girlfriend (or boyfriend) that you’ve always wanted. Show them how much they matter as a customer. Otherwise, they’ll find a service provider who will!

Productivity

I started this year doing a lot of work that yielded no value. As a business, I must focus on those things that generate revenue for my organization. Some of that work is obvious – such as billable customer hours. Others tasks are essential, but don’t generate revenue directly – such as advertising efforts. Still other tasks are utterly useless – stop doing them. For things that are essential but don’t generate revenue, find ways to automate them or to lesson the workload. I use Hootsuite for my social media, for example, because it optimizes my social media workflow.

Valuable Tools

As a developer, it’s important to have the right tools available to not only be in a position to exploit future opportunities but also to be able to meet current business demands. I have been telling people for the last year to learn OpenCV and Artificial Intelligence. The future will undoubtedly involve computer systems doing work previously only done by humans. In the meantime, learning how to create PDFs is a far more practical business need for everyone. I’ve also found LaTeX to be a very useful tool for creating business documents. Not only can I easily check the documents into source control, but I have 100% control over the layout without my software injecting the style it thinks I want.

Education

In the tech world, you can never be left behind. You need to always be learning new tools, frameworks, and languages. Go to sites like Udemy or Coursera and further your tech skills. Seek out valuable certifications and read books. Louis Pasteur famously said “luck favors the prepared”. In the tech world, that’s typically the programmer with the broader skillset.

Conclusion

Each year of our lives, we should strive to be more than we were last year. The starting point for that is to reflect on the last year and learn from your successes and your mistakes and then to apply those lessons to the coming year. Look back on your last year and take note. This year can be the best year ever if you put in the effort to ensure you’re on the right path.

Microsoft Account Mayhem

Mayhem

Recently, I purchased a laptop for a non-profit organization. The user was not a super tech-savvy individual, so I decided to get everything setup as much as possible for her. Since the laptop was running Windows 10 in S mode, I would need to first upgrade to the standard Windows 10 version. During the initial laptop startup, I avoided using a Microsoft account. However when started the upgrade process, the first thing Windows did was ask me to sign into my Microsoft account. No problem, I enter my credentials and wait for the upgrade to complete. As I continue, however, I notice that Microsoft added my OneDrive account and had started downloading my data. Then, I see that Microsoft Office is registered to me. Obviously, I didn’t want any of this. So, now I go through everything piece by piece and remove my account information.

A few days later, I’m at a client site setting up Office. I enter the credentials for the user, and am provided with an error that another Microsoft user is already signed into the machine. Search as I may, I could not find out what Microsoft was complaining about. Fortunately, after a reboot I managed to get it working again.

I really like how Microsoft has integrated their services into Windows. OneDrive is an amazing tool to easily share between machines, and using a single sign-on to enable all the Microsoft services can be convenient. Or, it can be a nightmare. Microsoft, how about you stop forcing someone to login to get a Windows update. Or, better yet, ask if we want to use that same sign for other services. While you’re at it, change Office registration to be more friendly for business users. I think we’d all rather have a product key than to worry about registering Microsoft accounts for every member of our team.

Electronic Check Payment

Money

Like many small businesses across America, I use QuickBooks to manage my accounting. While it’s sometimes buggy, overall it’s a great application. So, when I got a message to setup online payments for my customers, I thought it sounded like a win. Customer’s wouldn’t have to deal with writing a check, and I’d get my money quicker. Or would I?

I typically bill customers at the end of the month. So, when October 31’s rolled around, I sent bills to all my customers. It was the first time I enabled electronic payment services, and one of my customer decided to take advantage of that service. In fact, he had paid me within 2 hours of receiving the invoice! I was excited, and eagerly waiting for the money to appear in my bank account. And I would be waiting for an entire week. That’s right. In a world where I can email someone in China within minutes, or call someone in Australia right now, it takes a week for money to electronically transfer to a bank across the city.

This isn’t the fault of QuickBooks. When I went back to their terms, I found out that 5 business days was the expected turnaround time. But for the $10 fee they charged me, I actually waited longer for the check to clear than I would have if the customer mailed me the check to manually deposit in the bank.

How is this even possible today? How is it that banks – where I can withdraw money at an ATM anywhere in the world, won’t let me move money electronically in the same time period?

Well, as it turns out, I actually received an email from QuickBooks today – their new service will offer next-day payments. Thank you, QuickBooks, for bringing payment services into the 21st century!