Social Media Etiquette

Social Media

Today, social media is increasingly being used as a tool for marketing and advertising. However, if done poorly, you run the risk of tarnishing your brand and being viewed as a spammer. Here are a few simple etiquette rules for social media.

Avoid Follow/Unfollow

Today, I was notified that I had a new follower on Instagram. After seeing that it was a local business, I decided to follow back. Trying to develop relationships with local businesses is an important aspect of my social media efforts. It wasn’t until a few hours later that I had an opportunity to visit their Instagram page. But when I did, I noticed that they had already unfollowed me. They had no actual interest in my content or in developing a relationship – they simply wanted to show me their products. This isn’t much different from spamming and does not present a positive view of your organization.

Create Content Not Advertisements

People are unlikely to follow you on social media to see what you have on sale this week. People want to see your personality, what your business stands for, and who you are. Of course, all businesses will occasionally create content that advertises their goods and services, but if that’s all you do, expect to be unfollowed. Social media is for growing communities – not a new tool to spam me with ads.

Stop Nagging Me About Services

On LinkedIn, in particular, this is common. Someone friends you and – wanting to grow your own circle of connections – you accept. Then, you get a private message about the services they offer. Viewing it for what it is – spam – you ignore the message. A week later, another message. Then a month later, a message asking if you got the previous message. Yes, I got them all. I chose to ignore them because I wasn’t interested in your product at this time. Additionally, I now am distrustful of you as I see you too are a spammer.

Like/Know/Trust

Want to develop your social media the right way? Use the like/know/trust model. First, users like you. They see your posts, enjoy your photos, laugh at your jokes. After a while, users feel that they know you. The’ve seen your stuff, they know what you stand for, and they feel that they understand you and your company. Finally, users trust you. They have seen you in action and know you’re knot a spammer. They recognize that you provide valuable content they want. They know you’re someone they could reach out to if they need your services. That’s the formula for success. You develop community and relationships, and people see you as a valuable asset instead of a spammer.

Do Unto Others

The golden rule applies to social media just as it does anywhere else. When you’re engaging in social media efforts, ask yourself how you would view another business if they used the same tactics. If it’s not favorable, don’t do it.

Goal-Oriented Design

When building anything, keep the end goal in mind. Too often, businesses fail to consider the importance of big picture thinking when starting a new project, especially regarding an intentional design process. In designating specific tasks or planning out projects, most would focus on immediate results. However, in looking at a company like Amazon, there is such an emphasis on long-term growth that their team is looking seven years out and planning accordingly.

Jeff Bezos is noted for saying that when people compliment him on current growth, he can’t help but be amused, because the next few quarters of sales were already determined for the most part by the planning and processes designed years ago. Similarly, in looking at the long-term nature of building out a sustainable income on a platform like YouTube, very few businesses want to hop on board, knowing that they would barely make any money initially. The same goes for other Social Media platforms, though I’d contend that a lack of understanding of how to leverage these platforms is a contributing factor as well.

Ironically, the type of work that pays out well in the short term doesn’t scale very well. In addressing goal-oriented design, one of the biggest upsides comes from knowing that the growth ceiling is often much higher despite taking a bit longer to see returns. We’ve all heard it said that slow and steady wins the race, yet too many times businesses take an overly aggressive approach to increasing company revenue. We can’t really blame them, but what we can do is make better choices for ourselves to change the narrative of how success is achieved in business.

Leverage Networks

Over the last several months, my mission has been to focus on company scalability. As a community minded individual, implementing a business model that would encourage Talixa to grow only when we help others do the same has always been a priority. I would argue that this is the reason we saw so much growth so quickly. In April, Talixa transitioned from a part-time company to a full-time company. By July, we had enough projects to keep us booked full-time through the end of the year.

Initially, those were my goals. My work revolved around doing whatever I could to ensure that the company was an asset to the community. As we’ve brought on more team members, I needed to redefine what specifically I could do to allow Talixa to become an even greater asset to the community. What I’ve realized is that I need to make myself available to the rest of the community so I can see more of our community reaching their potential, through Talixa’s infrastructure.

Tom never needed me to help him grow his company. I firmly believe that. However, in looking at what happened as a result of my decision to be a part of the company’s growth, I realized that the element of collaboration, transparency and accountability could explain the rapid growth. When other people can see what we’re working on, we can get the necessary feedback to make the right decisions to position ourselves for sustained growth.

With all that said, Talixa Software & Service, LLC is offering a brand new service… one that I’m particularly excited to share. As far as social media is concerned, our community overall does a fantastic job of utilizing facebook to spread the word and market the products and services that are locally available. However, I have seen very few people utilizing twitter to its fullest potential. People like Elon Musk (Tesla, Space X, Boring Company) are utilizing twitter to accomplish unbelievable things and reach the masses, despite claiming that it is the most difficult platform to conquer.

I have been in the process of tearing the platform apart, breaking down every bit of information I can understand, in order to come up with a process to leverage our local networks and scale our community, catering to our strengths and capitalizing on them. Our business model has worked incredibly thus far, so I don’t intend to change it at its core. Talixa will only scale by helping our entire community do the same. For this reason, we have created twitter business packages to deliver exceptional value, and the reason we can offer the service at the most competitive price is because we’ve created a win-win scenario… a blue ocean.

If your business is on twitter, send us your twitter handle (e.g. @TalixaSoftware) and we’d be happy to give you some extra exposure through our twitter, even if you aren’t actively tweeting content. If your business isn’t on twitter, make an account right now! Otherwise, you’ll miss out on the huge potential to accomplish immeasurably more than you’d expect. If you’d like to learn more about our service, check out this link: bit.ly/2MuMPoF

If you have any questions or feedback about what we’ve ventured into, please reach out! We’d love for you to be a part of what we’re doing and reap the benefits alongside us.