Tag: scalability

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Goal-Oriented Design

When building anything, keep the end goal in mind. Too often, businesses fail to consider the importance of big picture thinking when starting a new project, especially regarding an intentional design process. In designating specific tasks or planning out projects, most would focus on immediate results. However, in looking at a company like Amazon, there is such an emphasis on long-term growth that their team is looking seven years out and planning accordingly.

Jeff Bezos is noted for saying that when people compliment him on current growth, he can’t help but be amused, because the next few quarters of sales were already determined for the most part by the planning and processes designed years ago. Similarly, in looking at the long-term nature of building out a sustainable income on a platform like YouTube, very few businesses want to hop on board, knowing that they would barely make any money initially. The same goes for other Social Media platforms, though I’d contend that a lack of understanding of how to leverage these platforms is a contributing factor as well.

Ironically, the type of work that pays out well in the short term doesn’t scale very well. In addressing goal-oriented design, one of the biggest upsides comes from knowing that the growth ceiling is often much higher despite taking a bit longer to see returns. We’ve all heard it said that slow and steady wins the race, yet too many times businesses take an overly aggressive approach to increasing company revenue. We can’t really blame them, but what we can do is make better choices for ourselves to change the narrative of how success is achieved in business.

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Do What You Want*

So many businesses today are doing what they DO NOT want and confusing it as the right thing to do. Maybe they feel like they need employees to follow the 9-5 workday to achieve success. Perhaps they are doing things just to “fit in” with other businesses, and at their own expense. Even still, most businesses that I’ve encountered have some aspect of their work that adds no productivity or value, yet they continue to “go about their business” anyway.

However, I need to be clear… the asterisk in the title is there for a reason. The message conveyed is both good and right in its true nature, not to be confused with or distorted into a message of business driven by greed, hedonism or self-gratification. So long as a business’ goals and core values promote good in an ultimate and absolute sense, it’s hard to go wrong. Simply consider how each decision relates back to the mission and vision of the company.

Personally and vocationally speaking, my efforts are focused on helping other businesses, organizations, and individuals to do exactly what I’ve suggested. If we don’t want to do something, we’re certainly not going to be capable of doing our best work. We can put on a good show and do enough to get by, but the world would be so much better if every business and every person was operating at peak potential for the sake of making the world a better place. Let me know what you’re doing that you shouldn’t be, and I’ll do my best to help you do more of what you want* in any way that I can.

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Leverage Networks

Over the last several months, my mission has been to focus on company scalability. As a community minded individual, implementing a business model that would encourage Talixa to grow only when we help others do the same has always been a priority. I would argue that this is the reason we saw so much growth so quickly. In April, Talixa transitioned from a part-time company to a full-time company. By July, we had enough projects to keep us booked full-time through the end of the year.

Initially, those were my goals. My work revolved around doing whatever I could to ensure that the company was an asset to the community. As we’ve brought on more team members, I needed to redefine what specifically I could do to allow Talixa to become an even greater asset to the community. What I’ve realized is that I need to make myself available to the rest of the community so I can see more of our community reaching their potential, through Talixa’s infrastructure.

Tom never needed me to help him grow his company. I firmly believe that. However, in looking at what happened as a result of my decision to be a part of the company’s growth, I realized that the element of collaboration, transparency and accountability could explain the rapid growth. When other people can see what we’re working on, we can get the necessary feedback to make the right decisions to position ourselves for sustained growth.

With all that said, Talixa Software & Service, LLC is offering a brand new service… one that I’m particularly excited to share. As far as social media is concerned, our community overall does a fantastic job of utilizing facebook to spread the word and market the products and services that are locally available. However, I have seen very few people utilizing twitter to its fullest potential. People like Elon Musk (Tesla, Space X, Boring Company) are utilizing twitter to accomplish unbelievable things and reach the masses, despite claiming that it is the most difficult platform to conquer.

I have been in the process of tearing the platform apart, breaking down every bit of information I can understand, in order to come up with a process to leverage our local networks and scale our community, catering to our strengths and capitalizing on them. Our business model has worked incredibly thus far, so I don’t intend to change it at its core. Talixa will only scale by helping our entire community do the same. For this reason, we have created twitter business packages to deliver exceptional value, and the reason we can offer the service at the most competitive price is because we’ve created a win-win scenario… a blue ocean.

If your business is on twitter, send us your twitter handle (e.g. @TalixaSoftware) and we’d be happy to give you some extra exposure through our twitter, even if you aren’t actively tweeting content. If your business isn’t on twitter, make an account right now! Otherwise, you’ll miss out on the huge potential to accomplish immeasurably more than you’d expect. If you’d like to learn more about our service, check out this link: bit.ly/2MuMPoF

If you have any questions or feedback about what we’ve ventured into, please reach out! We’d love for you to be a part of what we’re doing and reap the benefits alongside us.

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