One of Google’s most under-utilitized tools is Google Alerts (google.com/alerts). This service allows you to receive emails with new results for particular search strings. While this may not seem useful, it is an excellent tool for being notified of information that may appear on the net about you or your business. With the rise of identity theft and the harm that can come from negative posts about you or your business online, it’s imperative to know what information is being posted out there about you. In Google Alerts, you simply enter the searches you want, and Google will notify you of new results. I encourage anyone who wants to keep an eye on their online-footprint to setup searches for all possible variants of their name and let Google do the rest!