As someone with a B.S. in Business Administration, I can say with confidence that most people with a considerable level of business education and experience would argue the importance of a top notch sales person. While sales is an incredibly important role to fill, I would suggest a more practical and important focus, particularly for small businesses. Investing available resources into ensuring the highest quality of a relevant product or service often yields far greater returns than overemphasizing hiring for a sales position and shifting the focus from what’s most important, creating value.
Rather than finding the “best” salesperson, why not concentrate on being the best at what you do by a considerable margin? Quality sells, and more importantly, paying attention to the issues that are relevant to clients and consumers will take your business to the next level. Too many times business owners fail to prioritize their endeavors properly, prohibiting optimal growth both short-term and long term.
How can your business implement this advice? Perhaps you were planning to hire too early. Nobody knows your own business better than you. Focusing more intentionally on bringing your best to the table will, in turn, yield a substantially better product or service allowing your business’ competitive advantage to sell itself.